LORO PIANA Workshop of Wonders at Harrods

For Loro Piana’s holiday animation Workshop of Wonders at Harrods, Yarō Studio provided the creative design of two pop-up shops set at either end of the department store's iconic Brompton Road façade, translating and reinforcing the overarching concept – a journey inside the expertise of the Maison. Yarō Studio collaborated with Loro Piana during the façade’s design and production process, ensuring aesthetic continuity and alignment with the experience of the pop-ups and the brand's 40 show window creations. With warmth and coziness in mind, the interior spaces embody Loro Piana’s refined elegance through natural materials and soft tonal contrasts via various essences of wood, warm earthy hues, and subtle touches of matte brass details. Floating clouds and miniature craftspeople bring a sense of playful motion, and ties these retail spaces to the large-scale façade installation's narrative. The pop-up spaces, reflecting a workshop-inspired setting, become an homage to craftsmanship and material excellence. Visitors are invited to discover an exclusive range of accessories – celebrating Loro Piana’s timeless artisanship and attention to detail. Daily workshops invited clients to learn about LP's craftmanship and to produce holiday decorations with cashmere yarn by hand.